Mercedes-Benz - Thank you, airbag.

Print AD - Jung von Matt/365

Since 1993 the airbag is standard equipment in all Mercedes-Benz passanger cars. The airbag is one of the most important safety systems in a car and saves hundreds of lives every year. It is time to say thanks to the airbag. And the best way to do this is with a kiss.

Copy:
For 20 years it is standard equipment in all Mercedes-Benz cars. More than 50,000 people say: “Thank you, airbag”.

Credits

CLIENT: Mercedes-Benz
IDEA & CONCEPT: Dominik Straka
ARTDIRECTION: Dominik Straka
TEXT: Sven Rumpf
CREATIVE DIRECTION: Stefan Zimmermann

Full credits on request